Pride should help people feel seen
Rainbow & Co is an independent LGBTQIA+ owned business creating original apparel, accessories and gifts that celebrate queer joy, champion inclusion and help people feel seen. Since 2018, we've been building more than a shop. We're building a community-first brand rooted in creativity, representation and the belief that Pride should belong to the people who live it every day.
More Than A Shop
Rainbow & Co wasn't created to sell Pride products. It was created to help more LGBTQIA+ people feel seen.
Too many Pride products felt generic.
Too often, LGBTQIA+ people could only find products representing a handful of identities, while many others were overlooked altogether.
We believed our community deserved something more thoughtful, more representative and more authentic.
So in 2018, Rainbow & Co was born. We set out to create original apparel, accessories and gifts that celebrate queer joy, champion inclusion and proudly support the trans community.
Every design starts with a simple question: will this help someone feel seen?
Today, Rainbow & Co is still growing, but our purpose hasn't changed. We're building a community-first brand that creates meaningful products, supports LGBTQIA+ causes, works with organisations to drive inclusion, and proves that Pride can be both joyful and purposeful.
Queer Owned & Operated
Run by a real queer human who has lived experience of what it means to be queer, trans, and neurodivergent.
10% Profits Donated to LGBTQiA+ Causes
Every purchase helps fund grassroots organisations fighting for our rights.
40+ Identities Represented
Our designs reflect the full spectrum - because Pride isn’t one-size-fits-all.
Original Creativity
We champion human creativity.
Every Rainbow & Co design is created by people, never AI, because our community deserves art made with care, intention and lived experience.
Community First
We exist to serve the LGBTQIA+ community before anything else. We are committed to listening, hearing, and always working with you.
We're Always Learning
Rainbow & Co is built by people, and people aren't perfect. As our community grows and changes, so do we.
We won't always get everything right, but we promise to listen with an open mind, learn from our community, take responsibility for the impact of our actions, and keep doing better.
Being community-first means listening as much as leading.
The People Behind Rainbow & Co
Adam
Founder & Creative Director
As an autistic queer trans man, Adam's lived experience shapes every part of the business, from the products we create to the values we stand for. It's why Rainbow & Co exists to celebrate queer joy, champion inclusion and create products that genuinely represent the community they were made for.
Louise
Production & Studio Management
Louise is Adam's mum and became Rainbow & Co's first official employee in 2026 after years of supporting the business behind the scenes. She lovingly makes many of our products by hand, and helps keep the chaos of the studio organised. Beyond Rainbow & Co, she's a proud ally to the LGBTQIA+ community and is passionate about supporting other parents as they learn, grow and celebrate their LGBTQIA+ children.