shop by identity

Not sure what a certain identity means?

We’re proud to represent a wide range of LGBTQ+ identities in our merch – and we know that language and labels can feel overwhelming at times. If you're exploring or just want to learn more, check out our sexuality and gender blogs for clear, friendly guides to help you understand the terms you see here.

Abrosexual
A pile of abrosexual flag badges

Abrosexual

Agender
A pile of Agender flag badges

Agender

Aroace
Aroace

Aroace

Aromantic
A pile of aromantic flag badges

Aromantic

Asexual
A pile of asexual flag badges

Asexual

Bear
A pile of bear flag badges

Bear

Bigender
A pile of bigender flag badges

Bigender

Bisexual
A pile of bisexual flag badges

Bisexual

Demiandrogyne
A pile of demiandrogyne flag badges

Demiandrogyne

Demiboy
A pile of demiboy flag badges

Demiboy

Demigender
A pile of demigender flag badges

Demigender

Demigirl
A pile of demigirl flag badges

Demigirl

Demiromantic
Demiromantic

Demiromantic

Demisexual
A pile of demisexual flag badges

Demisexual

Gay
A pile of QPOC inclusive rainbow flag badges

Gay

Genderfluid
A pile of genderfluid flag badges

Genderfluid

Genderqueer
A pile of genderqueer flag badges

Genderqueer

Greysexual
Greysexual

Greysexual

Leather
A pile of leather flag badges

Leather

Lesbian
A pile of lesbian flag badges

Lesbian

Non Binary
A pile of non binary flag badges

Non Binary

Omnisexual
Omnisexual

Omnisexual

Pansexual
A pile of pansexual flag badges

Pansexual

Polyamorous
Polyamorous

Polyamorous

Queer
Queer

Queer

Sapphic
Sapphic

Sapphic

Transgender
A pile of transgender flag badges

Transgender

Vincian
Vincian

Vincian

Queer Owned & Operated

Run by a real queer human who has lived experience of what it means to be LGBTQIA+. Find out more about our founder, Adam, on our About Page.

10% Profits Donated to LGBTQiA+ Causes

Every purchase helps fund grassroots organisations fighting for our rights. Find out more about causes we've supported on our About Page.

40+ Identities Represented

Our designs reflect the full spectrum - because Pride isn’t one-size-fits-all. If you don't see your flag or identity just get in touch and we'll add it to our collection!